Montrose was established in 1911 and is known for being a demographically diverse area with renovated mansions, bungalows spacious porches, and cottages located along tree-lined esplanades. Originally envisioned as a planned community centered around a streetcar, Montrose dates back to the early 20th century before the development of River Oaks. J. W. Link and his Houston Land Corporation set out to create a an area including fourt wide boulevards focusing on curb appeal and expansive landscaping.
The Bohemian style of Montrose would eventually lead to the creation of the Westheimer Colony Art Festival and the Westheimer Street Festival. Montrose hosts a diverse population and has coffee shops, bakeries, vintage/second-hand shopping, restaurants, and nightlife.